The traffic you actually want
The goal is simple and it is worth being clear about. You want your site showing up for the searches your real customers type, a site that search engines can actually read and trust, and a steady climb in traffic that keeps compounding instead of resetting every time an agency changes hands. When the technical foundation is solid and the content is built around real intent, SEO becomes a channel that keeps paying you back long after the work is done. That is the position I get you into and then keep building on every month.
Why most small business SEO goes nowhere
Most small businesses spend money on SEO for months and never see it move a number that matters. Technical problems sit unfixed because nobody looks past the content calendar. Pages get written for keywords with no real buyer intent behind them. Structured data is missing or wrong, so search engines cannot tell what the page is even about. And the monthly report is full of impressions and rankings that never once get tied back to real traffic or real customers.
- Technical issues quietly capping how much of the site gets indexed at all
- Content built around keywords nobody with money to spend is searching
- Missing or broken structured data, so search engines misread the page
- Reports built to look busy instead of showing real progress
Done-for-you SEO, run like it is my own site
I take the whole thing off your plate and run it with the same care I would give my own site. That starts with a technical audit and fixes so search engines can actually crawl and index your pages properly, then on-page work and structured data so every page is understood correctly. From there it is ongoing content built around the searches your customers actually use, plus honest monthly reporting so you can see the progress in plain language. You keep full ownership of your site and your content the entire time.
Why trust me with your search visibility
I ran the search program that helped drive roughly $100,000 in incremental revenue in six months at a large Canadian lender, then advised brands inside Google's Large Customer Sales team on how search actually rewards content and structure. I also build and rank my own sites with AI in production every day, including this one, so the structured data and content practices I use here are the same ones I run on my own business.
- Roughly $100,000 in six months through search at a large Canadian lender
- Advised brands inside Google's Large Customer Sales team
- Author of The Artificial Advantage on directing AI
- A solo builder who ships and ranks his own sites with AI, every single day
Honest reporting, no vanity metrics
You should never have to take my word for how the work is doing. I report on rankings that matter, organic traffic, and where it turns into real inquiries, in language that tells you what changed, what it is doing, and what is next. I will not promise a specific ranking by a specific date, because anyone who does is not being straight with you. You will always know where the work stands, and you can ask me anything about it at any time.
Simple, transparent pricing
One flat fee covers the work and the expertise. I take on a limited number of SEO clients at a time so each site gets real attention.
- Full technical SEO audit and fixes: crawlability, site speed, indexing issues
- On-page optimization targeting the searches your customers actually use
- Structured data and schema markup so search engines understand your content correctly
- Ongoing content built around keywords with real buyer intent
- Clear monthly reporting written in plain language, no jargon wall
- You keep full ownership of your site and every piece of content
- Month to month engagement with no long lock-in contract
- Direct access to me, the person actually doing the work
Frequently Asked Questions
Who is this for?
Local and small businesses that want to show up when their customers search, and are tired of vague monthly SEO reports that never tie back to real traffic or revenue. If you want one accountable person doing the work instead of an agency spreading you across a dozen accounts, this is for you.
What does the $1,200 a month cover?
It covers the full SEO engagement: a technical audit and fixes, on-page optimization, structured data and schema markup, ongoing content built around the searches your customers actually use, and plain-language monthly reporting. It is the fee for the work and the expertise, and it stays the same whether your site is small or large.
How fast will I see results?
I will be straight with you. SEO is not instant, and anyone who promises a specific ranking by a specific date is not being honest with you. Technical fixes and structural cleanup often show measurable improvement within the first couple of months, and the stronger, compounding gains build over time as the site accumulates authority and better content.
Is there a long contract?
No. The engagement runs month to month with no long lock-in. I would rather earn your business every month by getting results than trap you in a contract you have outgrown.
Do I own my website and my content?
Yes, completely. Everything is built on your own site and in your own accounts. If we ever stop working together, you keep everything and lose nothing.
What makes you different from other SEO freelancers?
I ran the search program that helped drive roughly $100,000 in incremental revenue in six months at a large Canadian lender, then advised brands inside Google's Large Customer Sales team. I also build and rank my own sites with AI in production every day, including this one, so the structured data and content practices I use are the ones I run on my own business.
Can I see client case studies?
Not yet, and I would rather be straight about that than invent them. This is a productized service and client results will be published as engagements complete. For now the proof is the systems I have built and ranked myself: fifteen directories, my own blog, and a self-hosted platform, all built and optimized with AI in production.
Do you work with businesses outside Toronto?
Yes. I am based in Toronto and work remote, so I run SEO for businesses wherever they are in Canada. I also keep dedicated pages for a number of Canadian cities if you want details specific to where your business is.
Tell me where your site stands
A few lines is plenty. I read every one of these myself and I will tell you honestly whether this is a fit.
Let us get you found
If you are ready to stop guessing at SEO and start seeing your site show up for the searches that matter, send me a note. We will look at where your site stands today, where the gaps are, and what real, honestly reported progress could look like. No pressure and no jargon, just a straight conversation about whether this is a fit.
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