Imagine being the answer, not a link nobody clicks
Right now, when someone asks an AI tool a question your business could answer, there is a good chance you are not part of the answer at all. Not because a competitor is better, but because their site happens to be readable to the machine and yours is not. Imagine that flipped: a customer asks ChatGPT or Perplexity for a recommendation and your business is the one named, because your site was built to be found, understood, and cited correctly. That is the outcome of an AIO build.
One clear build, not a retainer
This is a focused, done-for-you build, not an ongoing subscription. We scope it together on a call, then I do the work end to end on your site. The build covers:
- Schema markup across your key pages, so AI systems and search engines both understand exactly what your business offers
- FAQ architecture written for direct-answer extraction, the format AI tools actually pull from
- Content restructured into clear, citable answers instead of vague marketing copy
- A crawlability review and llms.txt setup so AI bots can actually read your site instead of being blocked out
How the build works
The process stays simple and predictable from the first call to the handover.
- We scope it on a call. I review how AI systems currently see your site and confirm exactly what the build will cover.
- I build it end to end. Schema markup, FAQ architecture, and content restructuring, all done on your live site.
- You get a full handover. Written documentation explaining what changed and why, so nothing stays a black box.
- You own it. The work lives on your own site with no ongoing dependency on me.
Built by an operator who ships AI every day
I am Elvin Peters, author of The Artificial Advantage, a book on directing AI rather than prompting at it. Before building on my own I spent three years running $1.5M a month in paid search, then advised brands inside Google's Large Customer Sales team. On my own I have shipped fifteen niche directories, thirteen original browser games, my own email engine, and a self-hosted platform, and every one of them runs on the same structured data and schema markup this build applies to your site. This is not theory. It is the exact practice behind every site I operate.
- A real operator background inside Google, so the recommendations come from how these systems actually work
- A shipping track record across directories, games, a full platform and an email engine, all built on structured data
- Daily hands-on AI work, so you get current practice instead of theory
Who this is for
This is built for businesses that want to show up when a customer asks an AI tool for a recommendation instead of typing a search query, and do not have the time or the technical background to structure their own site for it.
- Your site has real content, but it is written for a person skimming, not a machine extracting
- You want AI systems to cite your business correctly instead of a competitor's
- You want a clean, documented build you own outright, not another ongoing retainer
What it costs
A fixed scope for the full build, confirmed with you on the call before any work begins. No open ended retainer.
- A scoping call auditing how AI systems currently see your site
- Schema markup implementation across your key pages
- FAQ architecture built for direct-answer extraction
- Content restructured into clear, citable, direct-answer format
- Crawlability review and llms.txt setup so AI bots can read your site properly
- Written documentation so your team understands what changed and why
- Full ownership, deployed on your own site with no lock-in
Frequently Asked Questions
What exactly do I get for the price?
One complete AIO build, scoped on a call, covering schema markup, FAQ architecture built for direct-answer extraction, content restructured so AI systems can lift it cleanly, and a crawlability review with llms.txt setup. It is a fixed scope of $1,800 USD, confirmed with you before any work begins.
What is AIO, in plain terms?
AIO, or AI answer engine optimization, is the practice of structuring a site so tools like ChatGPT, Perplexity, and Google AI Overviews can find your content, understand it correctly, and cite your business by name instead of a competitor's. It uses structured data, clear direct-answer content, and crawlable pages, the same techniques search engines already reward.
How is this different from SEO?
SEO earns rankings in a search results page. AIO earns a citation inside an AI-generated answer, which increasingly replaces the search results page entirely for a growing share of questions. The two overlap heavily but are not the same job, which is why they are offered as separate builds. Many businesses want both, and SEO consulting is its own service if that is the fit.
How long does the build take?
It depends on the size of the site, which is why we agree the timeline on the call before any work starts. You will know the plan and the handover date up front, so there are no surprises.
Do I need technical skills to maintain it afterward?
No. The handover includes plain written documentation so you and your team understand what changed and why, and can maintain it without writing code or calling me back. You own it fully once it is delivered.
Why is this fixed scope instead of an ongoing retainer?
One clearly defined deliverable keeps the price predictable and the outcome concrete. You get a finished, working build you own outright, deployed on your own site, with no open ended retainer.
Can I see client case studies?
Not yet, and I would rather be straight about that than invent them. This is a productized service and client results will be published as engagements complete. For now the proof is that every site I run myself, including this one, is built on the same structured data and schema markup this build applies to your site.
Do you work with businesses outside Toronto?
Yes. I am based in Toronto and work remote, so the build happens on your site wherever your business is in Canada. I also keep dedicated pages for a number of Canadian cities if you want details specific to where your business is.
Tell me where your site stands
A few lines is plenty. I read every one of these myself and I will tell you honestly whether this is a fit.
Bring me your site and let us make it citable
Send me a note about your business and where you want to show up. I will tell you honestly whether an AIO build is the right move before you commit, and if it is a fit I will scope the build and hand you a site AI tools can actually read.
Book your scoping call