Work one-on-one with the person who wrote the book on directing AI

What changes once you can direct AI

Right now AI probably feels like a gamble. You type a request, hope for something useful, and settle for whatever comes back. After we work together, that whole experience shifts. You walk into any task knowing how to brief the model, steer it toward what you actually want, and get output you would be proud to put your name on. The work you used to dread becomes fast, and the tools start feeling like real leverage you can count on.

• You approach any task already knowing how to get a strong result from AI
• The prompts and workflows are yours, tuned to how you actually operate
• Hours of manual work each week collapse into minutes of directed output
• You stop feeling behind and start setting the pace on your team

Who this is for

This is built for founders, operators, professionals and small teams who want real leverage from AI and are ready to use it properly. It works whether you are already comfortable and want to go further, or you feel behind and a little overwhelmed by how fast the tools are moving. If you have been dabbling and you sense there is a lot more on the table, a focused session will move you further than months of trial and error on your own.

• Founders who want AI woven into how the business actually runs
• Operators and professionals who want to move faster without adding headcount
• Small teams that need one shared, reliable way of working with AI
• Anyone who feels overwhelmed by the noise and wants a clear, practical path

How the session works

Each session runs live for ninety minutes, and every minute goes into building real work with you. There are no slides and no theory lecture. You bring something real from your world, a report you keep rewriting, a process that eats your week, a decision you want AI to help you think through, and we solve it together on the call. We build the solution in real time so you see exactly how it is done, and by the time we finish that problem is handled and you have a repeatable system you can run again on your own next week.

• You bring one real problem or workflow from your business
• We solve it together, live, so you see exactly how the thinking works
• You leave with the prompts, structure, and system saved and ready to reuse
• You keep everything, so the value compounds long after the call ends

Why learn this from Elvin

Elvin wrote the book on directing AI, The Artificial Advantage, and he builds with these tools in production every day rather than talking about them from the sidelines. The book lays out his full method, and it comes down to one shift: directing the model the way you would brief a sharp new hire. Before writing it he spent three years running paid search in Google Ads, then ran multimillion-dollar campaigns for a leading Canadian fintech. As a solo builder he has shipped fifteen niche directories, thirteen original browser games, his own email engine, and a self-hosted platform that replaces Wix, Calendly, Linktree and Mailchimp. When he coaches you, he is handing over the exact method he uses to ship real work every day.

• Author of The Artificial Advantage, a book on directing AI
• A track record of turning marketing skill into measurable revenue
• Dozens of real products shipped solo with AI as the engine
• Based in Toronto and working with clients remotely

Pricing and the four-session pack

A single session is $300 for the full ninety minutes of one-on-one time, and one session can pay for itself in the hours it saves you in the first week alone. If you want to go deeper across several areas of your work, the four-session pack is $1,000, which saves you $200 against booking them separately. Either way the first move is the same. Book a call and we will map out where AI will give you the most leverage.