Where your budget is quietly leaking
Most accounts that have been running for a while carry hidden waste. Broad keywords pull in searches that never convert. Conversion tracking reports numbers that do not reflect real sales. Bids push hard on terms that lose money and hold back on the ones that make it. You feel the symptom as a rising cost per lead while the cause stays buried in the account. The audit surfaces every one of these leaks and shows you which ones cost you the most.
- Account and campaign structure that spreads budget too thin
- Keywords and search terms draining spend with no return
- Conversion tracking that misreports what is actually working
- Quality issues quietly raising your cost per click
- Bidding and budget settings working against your goals
What you walk away with
Inside about three to five business days you get a written report plus a screen recorded walkthrough where I show you the account and talk through what I found. Every issue comes with a recommended fix, and the fixes are prioritized so you know what to do first for the biggest impact. This is an honest audit and action plan that gives you a clear picture and a sequenced to-do list. No honest person can promise a specific revenue number from the outside, so I will not pretend to. You will come away knowing exactly where your budget leaks and how to stop it.
How the audit works
The process is straightforward and respects your time. You give me read access to your Google Ads account, I run a full teardown across structure, keywords, spend, tracking, quality, and bidding, and I deliver the written plan and recording in about three to five business days. There is nothing for you to prepare and no long onboarding to sit through.
- You grant read only access to your existing account
- I review structure, keywords, wasted spend, tracking, quality, and bidding
- You receive a written plan plus a screen recorded walkthrough
- Turnaround is about three to five business days
Who this is for
This is for businesses already spending on Google Ads who suspect budget is being wasted, or who are simply not sure the account is really working for them. If you are writing a real cheque to Google every month and you cannot confidently say which parts of it are producing customers, this audit is built for you. It works whether you manage the ads yourself, have them handled internally, or pay an agency you want a second opinion on.
Why trust me with your account
I spent three years running paid search inside Google Ads, so I understand how the auction, quality signals, and bidding actually behave underneath the dashboard most advertisers stare at. That background lets me look at your account and quickly tell the difference between spend that is buying you customers and spend that is quietly draining away on the wrong searches. Then I moved into fintech growth in Toronto, running multimillion-dollar campaigns for one of Canada’s largest lenders. Since then I have built and marketed my own products full time, including fifteen niche directories and a self hosted platform that replaces tools like Wix, Calendly, Linktree, and Mailchimp, and I wrote The Artificial Advantage, a book on directing AI to do real work. I build with AI in production every day, so you are getting a working operator who reads accounts for a living.
Where it leads
The audit stands on its own. You get the plan, and you are free to hand it to your own team or your current agency and act on it however you like. For business owners who would rather have the fixes implemented for them, the audit is also the natural first step into my done for you monthly management, where I take the prioritized plan and run it inside your account. There is no pressure either way. The report is yours to use.
What it costs
A single flat fee for the full teardown and action plan. No retainer and no ongoing commitment.
- Full teardown of your existing Google Ads account by a specialist with three years inside the platform
- Review of account structure, keywords, and search terms
- Wasted spend flagged with exactly what to cut
- Conversion tracking and quality check
- Bidding and budget analysis against your goals
- Written action plan with every fix prioritized
- Screen recorded walkthrough of the findings, in about three to five business days
Frequently Asked Questions
Do you guarantee a specific result?
No, and you should be cautious of anyone who does. This is an audit and a prioritized action plan. I will show you exactly where your budget is leaking and what to fix, in the order that matters most. What you earn from acting on it depends on your offer, your market, and how the fixes get implemented, and I will always be straight with you about that.
What do you need from me to start?
Read only access to your existing Google Ads account, plus a quick note on your goals and what you sell. That is enough for me to run the full teardown. You stay in full control of your account and budget the entire time, and you do not need to prepare any reports or documents.
How long does the audit take?
About three to five business days from the point I have access to your account. You receive the written action plan and a screen recorded walkthrough at the end.
Do you work with businesses outside Toronto?
Yes. I am based in Toronto and work remotely with businesses anywhere. Google Ads is managed entirely online, so your location does not change how the audit runs.
I run my ads myself. Is this still useful?
Yes. Many owners run capable accounts and simply cannot see the leaks from the inside. You get an experienced second set of eyes and a clear list of what to change, whether you do the work yourself or hand it off.
What if I want you to make the changes for me?
That is what my monthly management is for. The audit is the honest first step, and if you would rather I run the plan inside your account than do it yourself, we can talk about that on the call once you have seen the findings.
How do we get started?
Book a short call at meet.elvinpeters.com. We confirm your account is a fit for the audit, you grant read only access, and the three to five day clock starts. The audit is a one time fee of $499 with no ongoing commitment.
Stop guessing where your ad budget goes
Every month the account runs without a proper review is another month of spend you cannot fully account for. In a few business days you can have a clear teardown of your account, the exact leaks named, and a prioritized plan to fix them, from someone who worked inside the platform.
Book your audit call