AI Consultant · Coaching · Google Ads · Toronto and Remote

You tried AI.
You weren't impressed.

You do not need another AI demo. You need AI doing real work: hours saved, ad spend that pays for itself, and follow-up that runs while you sleep. I find where AI actually moves the needle in your business, build it, and train your team to run it. One operator, accountable end to end.

Three years inside Google Ads Multimillion-dollar campaigns for a leading Canadian fintech Author of The Artificial Advantage Builds and self-hosts AI systems solo
Work with me

AI and Google Ads, run by one operator.

Five fixed-scope ways to work together: coaching, done-for-you builds, team training, and paid search. One person handles strategy and the build, accountable end to end. Full services and pricing →

Put AI to work

The AI Workspace Setup

Done for you · five a month

Your AI set up on your real business, then handed over with a written manual and a recorded walkthrough so your team runs it without me. From $497.

AI Coaching

For founders & professionals

One on one working sessions that get you directing AI with real confidence, with a system you keep using after we finish.

AI Workflow Build

Done for you

Pick one repetitive task and I build the AI workflow that runs it, then hand it over documented so your team owns it.

Team AI Workshop

For teams

A live two hour session that gets your whole team working from one reliable, shared way of using AI.

Bring in customers

Google Ads Audit

For businesses already spending

A specialist with three years inside Google Ads tears down your account and hands you a prioritized plan of exactly what to fix. From $499.

Google Ads Management

For businesses ready to grow

Done for you paid search run by someone who has managed serious budgets, so every dollar stays accountable.

The Artificial Advantage by Elvin M. Peters, book cover
The book

The Artificial Advantage

Stop prompting. Start directing.

The practical playbook for professionals who want AI to do real work: how to brief a model the way you would brief a sharp new hire, so you stop getting generic answers and start getting work you can actually use. The same methods I install for clients, written down. Kindle, paperback and hardcover.

Want the ebook plus the whole working kit instead? The Artificial Advantage System →

Elvin M. Peters, Toronto AI consultant
Why me

A marketer who learned to build.

I spent a decade in paid media, running campaigns across Google, Meta, and Quora where a wasted dollar gets noticed. Then I taught myself to build with AI, wrote the method down, and started shipping software instead of slide decks. So you get one person who understands the business case, builds the actual tool, and stays accountable for both. Everything I recommend to a client runs in production somewhere on this site first. I left the corporate track in 2025 to do this full time; the book shipped in 2026, and Book Two is being written in public. See it all live →

Ready to put AI to work?

Book a 20 minute call. We will find the fastest place AI pays off in your business, and I will tell you straight whether I can help.

Book a call
A late-night studio with monitors showing code and a wireframe globe
Projects

Live systems, one click away.

I ship production software solo, every day, with AI as a genuine co-worker. Everything I claim on this page has a running receipt: a continuously verified AI directory, eleven Canadian financial calculators, thirteen original browser games, a QR studio with scan tracking, and the scheduler, CRM, and email engine this business runs on. All designed, built, and hosted by me. It is the same way I work for clients.

Blog

Notes on making AI actually work.

How I build: the harness around the AI, the reliability discipline, and the tools that let one person ship like a team. All posts →

Free starter kit

Get the kit that fixes generic AI answers.

Fifty prompts written for the jobs that actually eat your week: the client email you keep rewriting, the report nobody reads, the meeting notes, the proposal, the awkward follow-up. Plus the one-page cheat sheets for briefing a model properly, and the first chapter of the book. Free, yours to keep, and it lands in your inbox within a minute.