Elvin M. Peters
AI consultant, builder, and author of The Artificial Advantage · Toronto and remote
Email elvin@elvinpeters.com · Web elvinpeters.com/services/events/
LinkedIn linkedin.com/in/elvinmpeters
A room that has seen what AI work really costs, what it really produces, and what to do about it on Monday.
Every talk is rebuilt around your industry, your audience and your event theme, then demonstrated live on real work rather than described in slides. Attendees leave with a one page method card and one named action for the week ahead. Conferences, townhalls, offsites, panels, association meetings and lunch and learns, in person across the Greater Toronto Area and live over video anywhere.
About Elvin
Elvin Peters is a Toronto AI consultant, author, and builder, best described as a marketer who taught himself to build with AI. He spent a decade in marketing, half of it in performance, personally managing more than $50 million in profitable ad spend and running $1.5 million a month across two regulated brands for three years at a large publicly traded Canadian lender, with every campaign clearing compliance, legal, and creative review before launch.
He then advised the media teams at Thomson Reuters, TextNow, FindLaw, and Internet Brands inside Google's Large Customer Sales organization. Today he writes and runs a portfolio of AI systems he built and hosts himself, including fifteen niche directories, more than a dozen browser games, and his own email and publishing platform.
The Artificial Advantage, volume one of the AI Fluency Series, is published on Amazon in Kindle, paperback, and hardcover. Volumes two and three are in progress.
Programs
Stop Prompting, Start Directing
General audiences · mixed experience levels
The core method from the book. Most people treat AI like a search box and get search box results. Directing is a different habit, it takes about twenty minutes to teach, and the difference gets demonstrated live in front of the room rather than promised.
- The directing method, shown live instead of described
- A clear reason why their own results have been mediocre
- One task from their week to rebuild before Friday
The Review Gate
Regulated industries · risk and leadership audiences
How to put AI into work that somebody checks. Built on three years coordinating compliance, legal, and creative review before every regulated campaign went live, and on AI systems that queue everything for a human before anything publishes.
- Where human sign-off belongs and where it is theatre
- What an AI use policy has to say to be followed
- The questions a leader should be asking their own teams
What AI Costs and What It Produces
Leadership audiences · budget holders · skeptics
The ledgers from systems run on his own money, followed by the failures those same ledgers recorded. Both halves are the talk, and the failures are the half nobody else shows.
- A way to estimate the real cost of an AI initiative
- Why volume without a quality gate is worth nothing
- How to tell a real AI result from a good demo
AI Inside a Marketing Team
Marketing conferences · agency and association events
Half a decade of performance marketing, including directing AI bidding and AI creative long before it reached the headlines. What worked, what quietly did not, and where the judgment still has to be human.
- Where AI belongs in a media and content workflow, step by step
- What to test, what to automate and what to leave alone
- How to move faster while brand and compliance standards hold
Formats and fees
| Lunch and learn60 minutes · internal, low ceremony | $1,200 |
| Panel or fireside chat45 to 60 minutes · moderated | $1,800 |
| Townhall or all-hands30 to 60 minutes · any audience size | $2,400 |
| Conference or association keynote45 to 60 minutes · any audience size | $3,600 |
| Offsite or leadership session60 to 90 minutes · executive room | $4,800 |
Canadian dollars plus HST. Travel inside the Greater Toronto Area included. Outside the GTA, travel and accommodation are billed at cost and agreed in writing first. Hands-on training is a separate product, the Team AI Workshop at elvinpeters.com/team-ai-workshop. Book a talk and a workshop for the same day and the combined fee gets 15% off.
The guarantee
If the talk does not land, say so and the fee is refunded in full. No forms and no argument.
Credentials
- Author, The Artificial Advantage, Amazon 2026, three formats
- $50M+ in profitable ad spend, personally managed
- $1.5M a month across two regulated brands for three years
- Advised media teams inside Google's Large Customer Sales
- Builds and self-hosts production AI systems solo, every day
- Postgraduate Certificate, Marketing Management, Humber College
- Honours BA, University of Toronto
Logistics
- Lead time 3 to 6 weeks internal, 3 to 6 months for conferences
- Delivery in person across the GTA, or live over video anywhere
- Audience no cap, a room of 500 works as well as a room of 30
- Room screen or projector with HDMI, a microphone in any room over 40 people
- Recording permitted for internal use, wider licences by agreement
- Terms 50% deposit holds the date, balance net 15 after delivery
- Supplier incorporated Ontario business, GST/HST registered, vendor onboarding and PO paperwork handled the same week